NBC launches ‘Chuck’ game for Twitter, Facebook

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by James Hibberd | December 11, 2009 at 9:43 am | View Comments

Chuck finale This is deviously clever.

NBC is launching a "Chuck" game that gives points to fans who talk about the show using social media.

The game is called "Mission: Chuck Me Out" and is located here, designed to track users who mention "Chuck" on Twitter, Facebook and MySpace (so … on Twitter and Facebook, in other words). In fact, every Tweet that mentions "Chuck" can earn the user a point.

The ginormous nerd fan who racks up the most points between now and March 10 will be rewarded by having their photo appear during the NBC program in one of Chuck's mental flashes.

The game is similar to the “Biggest Gleek” game Fox launched for “Glee” in August. 

So for the cost of just about nothing, NBC's game could get "Chuck" fans chattering about the show even more than they already do in social media circles.

Again, deviously clever — assuming all these cyber components work as expected.

"The fans of 'Chuck' have been incredibly passionate and supportive of the show,"  said Adam Stotsky, president, NBC entertainment marketing. "We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives."

"Chuck" returns Jan. 10.

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